Marketing For Nerds

Per vari motivi, dal mio aggregatore sto eliminando un bel po’ di feed di cosiddetti “A-List” marketing blogger italiani.

Provate, se vi va, non è così drammatico.
Anzi.

Di Max Freiert su Compete.com

Social Addicts: How do Hardcore Facebook, MySpace and Twitter users differ?
“[...] This analysis is designed to help with media buying, but in the case of social networks it can also help define the psychographic makeup of the group, and how “addicts” generally use their favorite social site. …>>“

Via Marc Bresseel

“[...] a very complete and enlightening survey ‘investigating behavior, trends, preferences and attitudes across all forms of entertainment activity’ among a representative national demographic sample of UK consumers that is a thousand of male and female between 15 and 54 years old (with the 24 to 54 group weighting for 76% of results).
The 2008 Digital Entertainment Survey commissioned by Wiggin and done by Entertainement MediaResearch covers a wide range of activities from traditional to digital topics. …>>“

Summary report (30 pagine) .pdf
Full report (250 pagine) .pdf

Il video per promuovere il nuovo sito volkswagen.co.uk

Via Crazy Marketing Blog

Report liberamente scaricabile dal sito di ContactLab

L’80% dei navigatori internet italiani è infatti iscritto ad almeno 3 diverse newsletter
(si va da un 27% che ne riceve 3 o 4 a un 5% che ne riceve fra 15 e 20: la media è di oltre 6 iscrizioni per utente).

Il 55% degli utenti riceve le newsletter sulla propria casella di posta principale e oltre l’85% attiva le immagini contenute, o immediatamente (44%) o in un secondo tempo (41%).

Un dato colpisce: se l’atteggiamento prevalente di fronte alle e-mail non desiderate è cancellarle senza nemmeno aprirle, più “rispettoso” è l’atteggiamento di fronte alla newsletter che non si vuole più ricevere: si fa “unsubscribe” e si chiede la cancellazione.

Via Massimo Fubini su MList

Commento di Maurizio Goetz/Marketing Usabile “Perché non credo all’email marketing”

“Corporate social technology strategy, Purists, and Corporatists — why companies CAN participate” di Josh Bernoff

“It’s time for me to weigh in on the question: can companies be part of the social world?

This is in part a reaction to Shel Israel’s comments of a few months back and my colleague Jeremiah’s Owyang’s responses. But it’s an ongoing issue that comes up often in the blogosphere in my conversations with corporate clients.

On the one side are the folks who say, “The social world is an emergent phenomenon generated by people connecting.” The original Cluetrain Manifesto rails against many aspects of the corporate world and basically posits that the right way for companies to get involved is for people inside those companies to connect to their customers. Based on my recent participation at a Cluetrain event, Cluetrain author Doc Searls still harbors a lot of skepticism toward corporations pursuing goals in the social world. For shorthand, let’s call these folks the Purists.

On the other side are companies who are looking at the social Internet and saying “how can we exploit this to do what we already do — PR and advertising, for example?” PR and advertising are mostly one-way, broadcast type communications, and these folks continue to try to adapt those one-way modes of thinking in the two-way, read-write world of social computing. I’ll caricature these folks as the Corporatists. …>> “

Ripreso da Israel (anche qui tempo fa), Searls e nuovamente da Bernoff

“Blended Search: Implications for B2B Search Marketing” di Galen De Young su b2b-seo.com

No longer will the top ten Google search results always be ten links to the typical web page.
If Google deems a video to be of strong importance and relevance to your search term, you may find a link to that video showing up as perhaps the third search result when doing a web search.
This represents both increased marketing competition and opportunity for B2B companies.

Anche “Google Universal Search: 2008 Edition” su Search Engine Land

Claudio Iacovelli su Marketing Intelligence riflette sulla lista Fortune 500 Business Bloggining Wiki

Leggendo la classifica, si nota che sono comunque poche le grandi imprese (Fortune 500) dotate di un corporate blog “attivo”. Se ad oggi il ritardo riguarda la maggior parte delle large enterprise, quali potranno essere le condizioni delle SME? E quando sarà recuperato il gap? … >>

Da: Tech Crunch:

Google seems to be saying publicly that they wish they had never entered the deal (con FIM - Fox Interactive Media).
Perhaps now, with Microsoft waiting on the sidelines waiting to play sugar daddy, MySpace will suddenly be sexy again.

Update: A FIM representative says on a phone call that FIM is not looking to get out of the Google deal at this time, but would not comment on whether discussions were occurring with Microsoft around advertising.

” REDMOND, Wash. - Feb. 25, 2008 - Microsoft Corp. today announced Engagement Mapping, a new approach to managing and measuring the effectiveness of online campaigns that goes beyond the current “last ad clicked” standard. For the last decade, virtually all ad campaign reporting methodologies associate sales, leads and Web traffic simply to the last click or ad exposure. Engagement Mapping takes into account for the first time all the various online touchpoints and interactions a consumer experiences before an eventual sale … >> “