“When it Comes to Generating Sales Leads, Do Virtual Events Make Sense for B-to-B Marketers?”
These virtual events can benefit all parties. Attendees don’t have to travel, or even leave their offices. Neither do the speakers and exhibitors. This saves everyone time and money.
And the convenience of attending via their computer can boost the number of attendees significantly.
Report liberamente scaricabile dal sito di ContactLab
L’80% dei navigatori internet italiani è infatti iscritto ad almeno 3 diverse newsletter
(si va da un 27% che ne riceve 3 o 4 a un 5% che ne riceve fra 15 e 20: la media è di oltre 6 iscrizioni per utente).
Il 55% degli utenti riceve le newsletter sulla propria casella di posta principale e oltre l’85% attiva le immagini contenute, o immediatamente (44%) o in un secondo tempo (41%).
Un dato colpisce: se l’atteggiamento prevalente di fronte alle e-mail non desiderate è cancellarle senza nemmeno aprirle, più “rispettoso” è l’atteggiamento di fronte alla newsletter che non si vuole più ricevere: si fa “unsubscribe” e si chiede la cancellazione.
“It’s time for me to weigh in on the question: can companies be part of the social world?
This is in part a reaction to Shel Israel’s comments of a few months back and my colleague Jeremiah’s Owyang’s responses. But it’s an ongoing issue that comes up often in the blogosphere in my conversations with corporate clients.
On the one side are the folks who say, “The social world is an emergent phenomenon generated by people connecting.” The original Cluetrain Manifesto rails against many aspects of the corporate world and basically posits that the right way for companies to get involved is for people inside those companies to connect to their customers. Based on my recent participation at a Cluetrain event, Cluetrain author Doc Searlsstill harbors a lot of skepticism toward corporations pursuing goals in the social world. For shorthand, let’s call these folks the Purists.
On the other side are companies who are looking at the social Internet and saying “how can we exploit this to do what we already do — PR and advertising, for example?” PR and advertising are mostly one-way, broadcast type communications, and these folks continue to try to adapt those one-way modes of thinking in the two-way, read-write world of social computing. I’ll caricature these folks as the Corporatists. …>> “
La mostra “Pubblicità con Giudizio”, promossa e organizzata dall’Assessorato alle Pari Opportunità del Comune, in collaborazione con Iap e Provincia di Torino, presenta le campagne pubblicitarie sospese e ritirate dal Giurì.
The biggest question I challenge you with is one — is the agency model broken?
I think it is. I think it’s time to reinvent what it means to create a different kind of experience, and it begins in the relationship with the agency itself. Here’s a list of behaviors and outcomes I observed from where I sit. They should be turned around to leap forward into the future of advertising.
Let’s start by talking about those behaviors that get in the way of the real work — prioritizing a mix of communications that encourage conversation with the people who matter: customers. … >>
Ad un convegno di giovedì scorso, ho stuzzicato con una domanda Pierluigi Bernasconi, Amministratore Delegato di Mediamarket (Mediaworld, Saturn), a proposito del rapporto tra spender pubblicitari e web agency e sul fatto che spesso i clienti si rivolgono direttamente ai publisher e ai motori di ricerca. Bernasconi ha detto di preferire spesso la “via diretta”, essenzialmente per due motivi … >>
” REDMOND, Wash. - Feb. 25, 2008 - Microsoft Corp. today announced Engagement Mapping, a new approach to managing and measuring the effectiveness of online campaigns that goes beyond the current “last ad clicked” standard. For the last decade, virtually all ad campaign reporting methodologies associate sales, leads and Web traffic simply to the last click or ad exposure. Engagement Mapping takes into account for the first time all the various online touchpoints and interactions a consumer experiences before an eventual sale… >> “
