Dal 2005, Red Bull organizza Red Bull Art of Can, concorso che invita artisti e semplici fan della bevanda a creare sculture usando le lattine del noto energy drink.
Red Bull Art of Can is a national juried exhibition featuring artwork in a variety of media that have one thing in common— they are all inspired by Red Bull or crafted from the iconic blue and silver cans.
The juried exhibition is open to anyone with a flair for creativity and the talent to transform an original concept into a compelling piece of art that can be shared with a public audience.
Registration is free and open to artists nationwide through April 6, 2008.
Sculptures, paintings, digital/graphic designs and various forms of mixed media will all be considered.
Decisamente un modo per rendere protagonista il brand e i suoi fan senza scadere nella banalità.
Nick Padmore su A List Apart ha esaminato i 115 migliori slogan, nominati nel 2000 da 18 “stars of creative advertising”, da un punto di vista linguistico/lessicale.
A fine ottobre uscirà “The Lovemarks Effect: Winning in the Consumer Revolution” il nuovo libro di Kevin Roberts, CEO di Saatchi & Saatchi, edito in Italia da Franco Angeli.
“The Inspirational Consumer has started a revolution - and only companies that have reached Lovemark status will survive” - Kevin Roberts
(Prospero) Asked about social media return on investment (ROI), 35% reported positive ROI and 41% said that ROI was “unknown.”
Responses to questions about how web marketers measure ROI reveal that direct sales revenue is not a top measure for determining social media success.
The majority of respondents see engagement with their brand as the most important measure of social media success, while more concrete ROI measures such as sales and new business leads carry less weight,” said Rusty Williams, cofounder and vice-president of Prospero Technologies.
“I think a lot of brand positioning statements are written as if the consumers are constantly thinking and obsessing about the brand. When I hear the description, “brand loyalist”, I envision a groupie with a logo tattooed on her forehead”
… una nuova cavia partecipa all’esperimento del Doktor Goetz, che dal suo Marketing Usabile ha lanciato la sfida di “formulare nuove idee sul branding innovativo, utilizzando però i limiti di un template esistente” disponibile per il download su SlideShare e che utilizza la metafora degli uccelli.
Quello che vedete sopra è il mio personale delirio sul tema…
Coinvolgimento, interazione, sperimentazione, divertimento, brand experience…
A me sembrano un branco di dementi.
Forse è un modo per stordirli e poi vendergli qualsiasi cosa.
… ma è così moderno, così social, così partecipativo …
Uno studio:
Teens want branded online social experiences
The majority of online teens are visiting social networking sites on a weekly basis and are willing to work with advertisers — if they approach them in the right way - according to a white paper commissioned by Alloy Media and Marketing.
Dal 2005, Red Bull organizza Red Bull Art of Can, concorso che invita artisti e semplici fan della bevanda a creare sculture usando le lattine del noto energy drink.
Nick Padmore su 
A fine ottobre uscirà “The Lovemarks Effect: Winning in the Consumer Revolution” il nuovo libro di 
… trovare il giusto 
