Internet e i suoi intermediari

Post di Dion Hinchcliffe sul ruolo dei social network, mobile applications e Web. (per farla breve…)

And this is the crux of the point: Where the point of user attention and interaction resides and who controls it is one of the most important conversations between us and our “preferred intermediaries”, a fancy term for who we like to work with to interact with the Web.

There are a number of implications that naturally fall out of an analysis of this newly emerging set of quasi-Web platforms. Note that these are things, like the iPhone or social network platforms, which greatly benefit from the Web but aren’t really the Web. While these points can be argued to some degree, the overall direction is clear and there at least have been found ways to co-opt the Web. If this is true, all of us, personally and as organizations, need to be cognizant of what these shifts might mean.

Forrester Groundswell Awards 2009

In occasione del Forrester Consumer Forum 2009 sono stati annunciati i vincitori dei Groundswell Awards 2009, i premi assegnati alle applicazioni tecnologiche più efficaci in ambito “social”, divise secondo queste categorie:

LISTENING. Find out what customers are really saying in order to understand them better.
TALKING. Spread messages about a company.
ENERGIZING. Get a company’s best customers to evangelize its products.
SPREADING. Get customers or users within a company to encourage others to adopt a product or service. (B2B only.)
SUPPORTING. Help customers support each other to solve each other’s problems.
EMBRACING. Integrate customers into the way a business works, including using their help to design products and improve processes.
MANAGING. Empower employees and managers within an organization.
SOCIAL IMPACT. Improve society with non-commercial applications.

Le facce del real-time web

Una riflessione di Marshall Kirkpartick di ReadWriteWeb sui servizi che facilitano le comunicazioni/informazioni in tempo reale su web e sull’ampiezza/sviluppi del fenomeno.

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Age of Conversation 3 – Chiamata alle armi

Gavin Heaton rilancia la sfida per il 3° volume di Age of Conversation, serie multi-autore che nasce come esperimento di scrittura collaborativa e di raccolta fondi a scopo benefico.

Each author will be able to submit one 400 word article. To make sure the content is varied and to avoid repetition, we’ve created 10 section topics. Each author will select one topic and then direct the content of their submission accordingly. There will be a maximum of 30 authors per section.

The sections you can write for are:

1. Conversational Branding
2. Influence
3. Getting to Work
4. Corporate Conversations
5. Measurement
6. In the Boardroom
7. Pitching Social Media
8. Innovation and Execution
9. Identities, Friends and Trusted Strangers
10. Conversation at the Coalface (If you work at the coalface, you deal with the real problems and issues, rather than sitting in a office discussing things in a detached way.)

Lui e Lei sul social web

Un’elaborazione di InformationIsBeautiful dei dati postati da Brian Solis, riferiti al mese di agosto 2009 negli USA e recuperati da Google Ad Planner*

* nel post di Solis si trovano anche dati su Education, Children in Household, Household Income e Age (qui lo spreadsheet)

Google News Search explained

Via Jeff Jarvis

Personas – MIT Media Lab

“Personas is a component of the Metropath(ologies) exhibit, currently on display until Sept 09 at the MIT Museum by the Sociable Media Group from the MIT Media Lab.
It uses sophisticated natural language processing and the Internet to create a data portrait of one’s aggregated online identity. In short, Personas shows you how the Internet sees you.”

Personas | Metropath(ologies) | An installation by Aaron Zinman

via Gavin Heaton

Utenti di Facebook, MySpace e Twitter: le differenze

Di Max Freiert su Compete.com

Social Addicts: How do Hardcore Facebook, MySpace and Twitter users differ?
“[...] This analysis is designed to help with media buying, but in the case of social networks it can also help define the psychographic makeup of the group, and how “addicts” generally use their favorite social site. …>>“

Digital Entertainment Survey 2008 (UK)

Via Marc Bresseel

“[...] a very complete and enlightening survey ‘investigating behavior, trends, preferences and attitudes across all forms of entertainment activity’ among a representative national demographic sample of UK consumers that is a thousand of male and female between 15 and 54 years old (with the 24 to 54 group weighting for 76% of results).
The 2008 Digital Entertainment Survey commissioned by Wiggin and done by Entertainement MediaResearch covers a wide range of activities from traditional to digital topics. …>>“

Summary report (30 pagine) .pdf
Full report (250 pagine) .pdf

Invece del solito “Visita il nostro nuovo sito!”

Il video per promuovere il nuovo sito volkswagen.co.uk

Via Crazy Marketing Blog