(weird) People of Wal-mart

People of Walmart is a new blog that lets people upload, rate and comment on photos of oddly dressed people seen shopping at Wal-mart. It’s gone viral, and it would seem there’s not a damn thing Wal-mart can – or should – do about it. [...]
People of Wal-mart was launched in early August by 23 year-old Andrew Kipple, his brother, Andrew Kipple, 25, and their childhood friend, Luke Wherry, 23. The site has since gone viral, been covered in mainstream media, and attracted more than 15,000 Twitter followers. There has been so much traffic that they had to move to bigger servers.

Via B.L. Ochman

Nike Livestrong Chalkbot

The Nike-sponsored Livestrong Chalkbot is driving the Tour de France about 8 hours in front of the riders, spraying messages on the road in emulsified chalk. Road messages are a Tour tradition but these are different. Each message has been sent in by someone whose life has been touched by cancer (the focus of Lance Armstrong’s Livestrong charity).
People text in their messages or enter them on the Livestrong website. If approved, the message is sent out to the Chalkbot, sprayed on to the road, then photographed in place and sent back to the originator.

via Velocity Partners

Nike Livestrong Chalkbot Website + Twitter

Pubblicità birichine

La mostra “Pubblicità con Giudizio”, promossa e organizzata dall’Assessorato alle Pari Opportunità del Comune, in collaborazione con Iap e Provincia di Torino, presenta le campagne pubblicitarie sospese e ritirate dal Giurì.

Torino Cultura
Torino Repubblica
Spot Anatomy

ASCII ads su Google

Un (probabile) fake “da premio” di SIXT, già attiva nella comunicazione non-convenzionale

C’è anche un video su Banner Blog

Via Advertising Lab

Super Bowl XLII: pubblicità e 2.0

Tra i tanti siti che raccolgono gli spot messi in onda in occasione del Super Bowl c’è spike.com.
Qualche curiosità in italiano su DoubleBBblog

In occasione del Super Bowl, il 2 febbraio Jeremiah Owyang ha lanciato TwitterBowl, “a real-time social experiment where the audience rates million dollar advertisements in real time using Twitter”.

A quanto pare, “qualcuno” ha accettato l’invito e Owyang commenta così

The social media experiment went very well, there are over 2500 responses to the superbowlads account. I spent over an hour hand copying all the replies on that account to this spreadsheet of all the responses. [...] where you can do a search [...] and see how people are talking about the different brands and the ads.

[Update] Come precisa Owyang nei commenti, i dati sono stati elaborati da Josh Bernoff, analista di Forrester e pubblicati qui.

Vedi anche Microblogging.it

Il mostro di acqua a Tokio

Via Scatto Design Pro:

Per il lancio del film The Water Horse: Legend Of The Deep, la Columbia TriStar ha messo un mostro di Lockness realizzato con gli ologrammi in mezzo alla città.

Disney pioneered this technique years ago with their “Fantasmic” show at Disneyland.
They now even use the effect on their Pirates of the Carribean and Indiana Jones rides.
Via slashfilm.com

Red Bull – coinvolgere con stile

Dal 2005, Red Bull organizza Red Bull Art of Can, concorso che invita artisti e semplici fan della bevanda a creare sculture usando le lattine del noto energy drink.

Dalla press release per l’edizione 2008:

Red Bull Art of Can is a national juried exhibition featuring artwork in a variety of media that have one thing in common— they are all inspired by Red Bull or crafted from the iconic blue and silver cans.
The juried exhibition is open to anyone with a flair for creativity and the talent to transform an original concept into a compelling piece of art that can be shared with a public audience.
Registration is free and open to artists nationwide through April 6, 2008.
Sculptures, paintings, digital/graphic designs and various forms of mixed media will all be considered.

Decisamente un modo per rendere protagonista il brand e i suoi fan senza scadere nella banalità.

Via Le gatte di via plinio

Slogan al microscopio

Nick Padmore su A List Apart ha esaminato i 115 migliori slogan, nominati nel 2000 da 18 “stars of creative advertising”, da un punto di vista linguistico/lessicale.

Via Advertising Lab

Demo in fiera?

Le riflessioni sulla funzione delle demo durante le manifestazioni fieristiche scaturite da un post su Pragmatic Marketing:

Why demo at tradeshows? di Steve Johnson/pragmaticmarketing.com

Why demo1 e 2 da onproductmanagement

Should you demo at the shows? Maybe da b2blog.com

foto: b2blog

A chi interessa il tema, consiglio la community su Neurona di Marketing Fieristico.

Marketing Agorà – Ci si vede in piazza

Dall’iniziativa di Pier Luca Santoro/MarketingBlog, con la collaborazione di alcuni blogger/marketer nasce MARKETING AGORA’

Leggete, meditate e partecipate