Razorfish FEED – Digital Brand Experience Report 2009

Razorfish ha pubblicato l’edizione 2009 di FEED, lo studio annuale che rileva il modo in cui la tecnologia cambia le modalità di interazione dei consumatori con i brand.

Leggi tutti i dettagli sul nuovo blog FEED

(weird) People of Wal-mart

People of Walmart is a new blog that lets people upload, rate and comment on photos of oddly dressed people seen shopping at Wal-mart. It’s gone viral, and it would seem there’s not a damn thing Wal-mart can – or should – do about it. [...]
People of Wal-mart was launched in early August by 23 year-old Andrew Kipple, his brother, Andrew Kipple, 25, and their childhood friend, Luke Wherry, 23. The site has since gone viral, been covered in mainstream media, and attracted more than 15,000 Twitter followers. There has been so much traffic that they had to move to bigger servers.

Via B.L. Ochman

Red Bull – coinvolgere con stile

Dal 2005, Red Bull organizza Red Bull Art of Can, concorso che invita artisti e semplici fan della bevanda a creare sculture usando le lattine del noto energy drink.

Dalla press release per l’edizione 2008:

Red Bull Art of Can is a national juried exhibition featuring artwork in a variety of media that have one thing in common— they are all inspired by Red Bull or crafted from the iconic blue and silver cans.
The juried exhibition is open to anyone with a flair for creativity and the talent to transform an original concept into a compelling piece of art that can be shared with a public audience.
Registration is free and open to artists nationwide through April 6, 2008.
Sculptures, paintings, digital/graphic designs and various forms of mixed media will all be considered.

Decisamente un modo per rendere protagonista il brand e i suoi fan senza scadere nella banalità.

Via Le gatte di via plinio

Marketing su internet

Per tornare sull’argomento brand e internet, segnalo una presentazione di Massimo Carraro/Oh My Marketing

Slogan al microscopio

Nick Padmore su A List Apart ha esaminato i 115 migliori slogan, nominati nel 2000 da 18 “stars of creative advertising”, da un punto di vista linguistico/lessicale.

Via Advertising Lab

“The Lovemarks Effect” – Brand e “amore”? Bah…

A fine ottobre uscirà “The Lovemarks Effect: Winning in the Consumer Revolution” il nuovo libro di Kevin Roberts, CEO di Saatchi & Saatchi, edito in Italia da Franco Angeli.

“The Inspirational Consumer has started a revolution – and only companies that have reached Lovemark status will survive” – Kevin Roberts

La pagina dedicata al libro con un paio di preview.

Via Marchètting

Investimenti pubblicitari su web: the end of ROI (as we know it)

Marketers Plan to Increase Social Media Spending, ROI Not Yet a Concern
da: marketingcharts.com

(Prospero) Asked about social media return on investment (ROI), 35% reported positive ROI and 41% said that ROI was “unknown.”

Responses to questions about how web marketers measure ROI reveal that direct sales revenue is not a top measure for determining social media success.

The majority of respondents see engagement with their brand as the most important measure of social media success, while more concrete ROI measures such as sales and new business leads carry less weight,” said Rusty Williams, cofounder and vice-president of Prospero Technologies.

Is Brand positioning in the eye of the beholder ?

“I think a lot of brand positioning statements are written as if the consumers are constantly thinking and obsessing about the brand. When I hear the description, “brand loyalist”, I envision a groupie with a logo tattooed on her forehead”

by Tom Fishburne

via Church of the Customer

Creare e condividere idee sul branding innovativo

… una nuova cavia partecipa all’esperimento del Doktor Goetz, che dal suo Marketing Usabile ha lanciato la sfida di  “formulare nuove idee sul branding innovativo, utilizzando però i limiti di un template esistente” disponibile per il download su SlideShare e che utilizza la metafora degli uccelli.

Quello che vedete sopra è il mio personale delirio sul tema…

I joystick umani….

Coinvolgimento, interazione, sperimentazione, divertimento, brand experience…
A me sembrano un branco di dementi.
Forse è un modo per stordirli e poi vendergli qualsiasi cosa.

… ma è così moderno, così social, così partecipativo …

via: Bug Bash e Marketing Usabile