Internet e i suoi intermediari

Post di Dion Hinchcliffe sul ruolo dei social network, mobile applications e Web. (per farla breve…)

And this is the crux of the point: Where the point of user attention and interaction resides and who controls it is one of the most important conversations between us and our “preferred intermediaries”, a fancy term for who we like to work with to interact with the Web.

There are a number of implications that naturally fall out of an analysis of this newly emerging set of quasi-Web platforms. Note that these are things, like the iPhone or social network platforms, which greatly benefit from the Web but aren’t really the Web. While these points can be argued to some degree, the overall direction is clear and there at least have been found ways to co-opt the Web. If this is true, all of us, personally and as organizations, need to be cognizant of what these shifts might mean.