Marketing For Nerds

Da BtoB Online:
“While the majority of b-to-b marketers are not revising their marketing budgets in response to concerns about the economy, others are tightening their belts and making adjustments in their strategies this year, according to an exclusive survey by BtoB.”

“According to the online survey of 684 b-to-b marketers conducted during the last week of January and the first week of February, 58.3% of marketers have not revised their original 2008 marketing budgets in response to recent concerns about a possible recession in the U.S.”
Via Marketing Charts

Strategies For Interactive Marketing In A Recession di Josh Bernoff su Forrester.com

10 Ways Digital Can Help You Thrive in a Recession di David Armano su Experience Matters