Fiere e ROI

Tom Reynor su Lonely Marketer “Are Trade Shows a Waste of Time and Resources?”

“[...] To ensure the show success it is important to set up quantitative and qualitative metrics prior to deciding to exhibit. If you establish goals such as the number leads, number of customer meetings, and the number of brand impressions you can mitigate emotional decision making. [...]
To measure ROI it is important to fully capture the costs and benefits of a show. Below I propose some metrics that can be used to demonstrate the benefit of a show… continua>>“

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