Utilizzo simultaneo dei media – Una ricerca

BigResearch annuncia i risultati dell’ 11° “Simultaneous Media Survey (SIMM11)”.

Technology is creating new media options faster than most people can assimilate and is causing more multitasking,” said Gary Drenik, president of BIGresearch. “Unfortunately for marketers faced with the challenges of an uncertain economy and the need to increase marketing ROI, new media options are impacting how consumers use traditional media. [...] Consumers seem to be seeking information from digital platforms while TV has traditionally been viewed as a brand-building medium, which isn’t providing the requisite information,” said Drenik.

Via Marketing Charts