Super Bowl XLII: pubblicità e 2.0
Febbraio 5, 2008
Tra i tanti siti che raccolgono gli spot messi in onda in occasione del Super Bowl c’è spike.com.
Qualche curiosità in italiano su DoubleBBblog
In occasione del Super Bowl, il 2 febbraio Jeremiah Owyang ha lanciato TwitterBowl, “a real-time social experiment where the audience rates million dollar advertisements in real time using Twitter”.
A quanto pare, “qualcuno” ha accettato l’invito e Owyang commenta così
The social media experiment went very well, there are over 2500 responses to the superbowlads account. I spent over an hour hand copying all the replies on that account to this spreadsheet of all the responses. [...] where you can do a search [...] and see how people are talking about the different brands and the ads.
[Update] Come precisa Owyang nei commenti, i dati sono stati elaborati da Josh Bernoff, analista di Forrester e pubblicati qui.
Vedi anche Microblogging.it
Entry Filed under: comunicazione, creatività, social media. .
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1. Jeremiah Owyang | Febbraio 5, 2008 at 11:40 pm
I wanted to inform you that Josh Bernoff went to great pains to do analysis on the 2000+ replies, and has compiled, rated and ranked
you can now see the top ranked ads according to the twitter users who participated in twitterbowl
http://blogs.forrester.com/charleneli/2008/02/analyzing-the-t.html
2. Matteo | Febbraio 6, 2008 at 9:29 am
Hi Jeremiah,
thanx for providing the link and for your comment !
….It must’ve been a huge work.