Super Bowl XLII: pubblicità e 2.0

Febbraio 5, 2008

Tra i tanti siti che raccolgono gli spot messi in onda in occasione del Super Bowl c’è spike.com.
Qualche curiosità in italiano su DoubleBBblog

In occasione del Super Bowl, il 2 febbraio Jeremiah Owyang ha lanciato TwitterBowl, “a real-time social experiment where the audience rates million dollar advertisements in real time using Twitter”.

A quanto pare, “qualcuno” ha accettato l’invito e Owyang commenta così

The social media experiment went very well, there are over 2500 responses to the superbowlads account. I spent over an hour hand copying all the replies on that account to this spreadsheet of all the responses. [...] where you can do a search [...] and see how people are talking about the different brands and the ads.

[Update] Come precisa Owyang nei commenti, i dati sono stati elaborati da Josh Bernoff, analista di Forrester e pubblicati qui.

Vedi anche Microblogging.it

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2 Comments Add your own

  • 1. Jeremiah Owyang  |  Febbraio 5, 2008 at

    I wanted to inform you that Josh Bernoff went to great pains to do analysis on the 2000+ replies, and has compiled, rated and ranked

    you can now see the top ranked ads according to the twitter users who participated in twitterbowl

    http://blogs.forrester.com/charleneli/2008/02/analyzing-the-t.html

  • 2. Matteo  |  Febbraio 6, 2008 at

    Hi Jeremiah,
    thanx for providing the link and for your comment !
    ….It must’ve been a huge work.

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