Red Bull – coinvolgere con stile

Dal 2005, Red Bull organizza Red Bull Art of Can, concorso che invita artisti e semplici fan della bevanda a creare sculture usando le lattine del noto energy drink.

Dalla press release per l’edizione 2008:

Red Bull Art of Can is a national juried exhibition featuring artwork in a variety of media that have one thing in common— they are all inspired by Red Bull or crafted from the iconic blue and silver cans.
The juried exhibition is open to anyone with a flair for creativity and the talent to transform an original concept into a compelling piece of art that can be shared with a public audience.
Registration is free and open to artists nationwide through April 6, 2008.
Sculptures, paintings, digital/graphic designs and various forms of mixed media will all be considered.

Decisamente un modo per rendere protagonista il brand e i suoi fan senza scadere nella banalità.

Via Le gatte di via plinio