B2B e social media marketing

Qualche consiglio di Todd Malicoat da Stuntdubl SEO ai marketer B2B che vogliono affrontare  i social media.

“B2B folks tend to struggle with social media marketing. After repeatedly being asked the question of how b2b folks can use social media marketing, I’ve come up with a handful of rules that apply. If you’re not willing to comply, chances are you should stick to direct marketing and cold calling people…

1. Get on the Clue Train
2. Don’t be “that guy”
3. Don’t be “professional”
4. Have a personality
5. There’s No Magic Bullet
6. Pander to the mind of your audience
7. Don’t be afraid of failure
8. Stretch the relevance
…” 

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