Internet e i suoi intermediari

Post di Dion Hinchcliffe sul ruolo dei social network, mobile applications e Web. (per farla breve…)

And this is the crux of the point: Where the point of user attention and interaction resides and who controls it is one of the most important conversations between us and our “preferred intermediaries”, a fancy term for who we like to work with to interact with the Web.

There are a number of implications that naturally fall out of an analysis of this newly emerging set of quasi-Web platforms. Note that these are things, like the iPhone or social network platforms, which greatly benefit from the Web but aren’t really the Web. While these points can be argued to some degree, the overall direction is clear and there at least have been found ways to co-opt the Web. If this is true, all of us, personally and as organizations, need to be cognizant of what these shifts might mean.

Forrester Groundswell Awards 2009

In occasione del Forrester Consumer Forum 2009 sono stati annunciati i vincitori dei Groundswell Awards 2009, i premi assegnati alle applicazioni tecnologiche più efficaci in ambito “social”, divise secondo queste categorie:

LISTENING. Find out what customers are really saying in order to understand them better.
TALKING. Spread messages about a company.
ENERGIZING. Get a company’s best customers to evangelize its products.
SPREADING. Get customers or users within a company to encourage others to adopt a product or service. (B2B only.)
SUPPORTING. Help customers support each other to solve each other’s problems.
EMBRACING. Integrate customers into the way a business works, including using their help to design products and improve processes.
MANAGING. Empower employees and managers within an organization.
SOCIAL IMPACT. Improve society with non-commercial applications.

Indagine congiunturale sul settore fieristico 2009

AEFI (l’associazione esposizioni e fiere italiane) ha pubblicato i risultati (.pdf) dell’indagine trimestrale condotta dall’Osservatorio congiunturale sul Settore Fieristico sul periodo aprile-giugno 2009

Le facce del real-time web

Una riflessione di Marshall Kirkpartick di ReadWriteWeb sui servizi che facilitano le comunicazioni/informazioni in tempo reale su web e sull’ampiezza/sviluppi del fenomeno.

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Age of Conversation 3 – Chiamata alle armi

Gavin Heaton rilancia la sfida per il 3° volume di Age of Conversation, serie multi-autore che nasce come esperimento di scrittura collaborativa e di raccolta fondi a scopo benefico.

Each author will be able to submit one 400 word article. To make sure the content is varied and to avoid repetition, we’ve created 10 section topics. Each author will select one topic and then direct the content of their submission accordingly. There will be a maximum of 30 authors per section.

The sections you can write for are:

1. Conversational Branding
2. Influence
3. Getting to Work
4. Corporate Conversations
5. Measurement
6. In the Boardroom
7. Pitching Social Media
8. Innovation and Execution
9. Identities, Friends and Trusted Strangers
10. Conversation at the Coalface (If you work at the coalface, you deal with the real problems and issues, rather than sitting in a office discussing things in a detached way.)

Lui e Lei sul social web

Un’elaborazione di InformationIsBeautiful dei dati postati da Brian Solis, riferiti al mese di agosto 2009 negli USA e recuperati da Google Ad Planner*

* nel post di Solis si trovano anche dati su Education, Children in Household, Household Income e Age (qui lo spreadsheet)

Uno studio sul search marketing e i social media

Da ComScore.com:

A study announced today by GroupM Search, comScore and M80, exploring the interplay of search marketing and social media, reveals the dramatic correlation influenced discovery of brands through social media has with search behavior, including more lower-funnel searches and increased paid search click-through-rates (CTR).
The study,“The Influenced: Social Media, Search and the Interplay of Consideration and Consumption,” explored the correlation between social media exposure and search behavior across different verticals, including automotive, consumer packaged goods and telecommunications.

View this document on Scribd

Tribalization of Business Study – 2009

Deloitte ha pubblicato la seconda edizione del “Tribalization of Business Study” su community online e aziende.

Press release e highlights

Palin, dai mainstream media all’online

A quanto pare la Palin, dopo il suo ritiro dai media tradizionali, spopola su Facebook

With more than 850,000 “friends” following her every statement closely on Facebook, Palin trails only President Barack Obama as the most popular politician on the site. And when Palin ended her Twitter feed after resigning as governor, close to 140,000 people were following her—again, second only to Obama.

Even so, the practice of shutting out major print, television and news outlets is a sure route to obscurity—and Palin in the past has given every indication that she has an interest in continuing her career as a public figure.
But even as she’s all but vanished from the public view, Palin has managed to amplify her voice and expand her reach online. The ranks of her Facebook friends have swelled by several hundred thousand since the announcement of her resignation, after remaining somewhat static at around 500,000 through the spring and summer.

Continua su Politico.com

Via Politicaduepuntozero.it

Emanuel Rosen – 10 principi per le reti sociali

Leonardo Bellini su DigitalMarketingLab riepiloga e spiega i principi indicati da Emanuel Rosen sul suo ultimo libro “The Anatomy of Buzz Revisited” (in Italia “Passaparola“), versione ampliata e rivisitata, appunto, del precedente “The Anatomy of Buzz”.

Leggi su DigitalMarketingLab:
1° parte – 2° parte