Marketing For Nerds

Per vari motivi, dal mio aggregatore sto eliminando un bel po’ di feed di cosiddetti “A-List” marketing blogger italiani.

Provate, se vi va, non è così drammatico.
Anzi.

Per il momento Marketing For Nerds è in stand-by.
Così, senza pensarci neanche troppo su.

Ci si vede in giro.

All’estero molti siti di fiere e di riviste di settore hanno forum di discussione, feed RSS, blog, form per commenti, sezioni news aggiornate e pulsantini come questo

In Italia manco uno.

Ma cosa aspettano?

Understanding and Applying Web 2.0 Definitions to Organization Websites (tradeshowweek.com)
Super-Charged Virtual Trade Shows: Utilizing Social Networking Services (meetingtechonline.com)

Dal sito Nesta (National Endowment for Science, Technology and the Arts)

Preparing for the Future essay series

How do you prepare young people for a rapidly changing future?
We posed this question to a diverse range of people - from senior managers to full-time students - and their responses were equally diverse. However, they agreed on one thing: the future workplace is going to look very different to the way it does today. We’ll publish their responses over the next 9 weeks - we hope you’ll find them interesting and inspiring. We invite you to leave your comments on any of the articles, or suggest a topic for us to cover in the future.

Preparing for the future - Audio/Video

Rapporto Management Forum 2007

“La ricerca, realizzata da Fondirigenti, indaga sulle caratteristiche dell’impresa italiana e su come esse incidono sulle competenze manageriali. Partendo dall’analisi dello scenario di riferimento, approfondisce le leve di sviluppo delle imprese e dei manager nell’ambito di tale contesto: internazionalizzazione, crescita e accordi tra Pmi, continuità di imprese e family business, rapporti tra quadri e dirigenti, valore dell’implicito in azienda.” [.pdf]
Da: fondirigenti.it

Via blog.pmi.it

Da Sales Lead Insights

“When it Comes to Generating Sales Leads, Do Virtual Events Make Sense for B-to-B Marketers?”

These virtual events can benefit all parties. Attendees don’t have to travel, or even leave their offices. Neither do the speakers and exhibitors. This saves everyone time and money.
And the convenience of attending via their computer can boost the number of attendees significantly.

Se ne parla anche sul forum della community di marketing fieristico di Xing/Neurona.

EComXpo Marks First Sale of a Virtual Show (tradeshowweek.com)

Di Max Freiert su Compete.com

Social Addicts: How do Hardcore Facebook, MySpace and Twitter users differ?
“[...] This analysis is designed to help with media buying, but in the case of social networks it can also help define the psychographic makeup of the group, and how “addicts” generally use their favorite social site. …>>“

Da Church of the Customer

“A new study from Satmetrix provides some new numbers on how customer evangelists can help grow your business. And how customer vigilantes can hurt it. …>>“

Via Marc Bresseel

“[...] a very complete and enlightening survey ‘investigating behavior, trends, preferences and attitudes across all forms of entertainment activity’ among a representative national demographic sample of UK consumers that is a thousand of male and female between 15 and 54 years old (with the 24 to 54 group weighting for 76% of results).
The 2008 Digital Entertainment Survey commissioned by Wiggin and done by Entertainement MediaResearch covers a wide range of activities from traditional to digital topics. …>>“

Summary report (30 pagine) .pdf
Full report (250 pagine) .pdf

Da Advertising Age:

Crystal Ball 2.0 - Power 150 Bloggers: Pay Attention to Web Video, Twitter, Facebook This Year

“We asked the bloggers on the Power 150 blog-ranking index to tell us what technology marketers should be paying most attention to in 2008. Here’s what they said. …> “

ps: a proposito di Crystal Ball, ma la fanno ancora?